Milan Event of "Shanghai Fashion Products" Going Global was successfully held during the Milan Design Week in Italy from April 15th to April 21st.
This event featured two highlight sections, namely the theme exhibition and the promotion forum. The theme of the exhibition was "A Design Journey to Today's Dream", displaying 27 brands of high-quality fashion consumer goods based in Shanghai, including Lao Feng Xiang, Bright Dairy, Warrior Shoes, Hengyuanxiang and other rejuvenated national classic brands; Inoherbs and Herbeast in the skin care innovation track of plant resources with Chinese characteristics; Manloulan, Shanghai Tang and K-boxing that lead the fashion of Shanghai style; Moovi and other intelligent brands constantly innovating digital, networked, and smart products; and many design-driven cutting-edge design brands from Shanghai such as PECO and Handhandhand. Design and fashion are the key to shaping a new image of fashion and stimulating new vitality of the industry. Through the international stage, the innovative design and manufacturing strength of Shanghai’s fashion consumer goods were demonstrated.
At the promotion forum, the business leaders presented the relevant policies of Shanghai's fashion consumer goods industry, "Shanghai fashion consumer goods IPs" and the development prospects of the sector to the guests present, and introduced the previous occasion of the World Design Cities Conference, aiming to attract many excellent Italian brands, design studios and related enterprises to land in Shanghai and conduct in-depth cooperation.
Since last year, "Shanghai Fashion Products" Going Global has been held in London, Milan and other cities, and will visit Hong Kong and Paris in the future, continuing to devote itself to promoting Shanghai’s fashion consumer goods brands to the international stage.
