On the morning of May 14th, as one of the national "China Brand Day" activities, the 1st China Manufacturing Brand Development Forum and the 9th China Brand Economy (Shanghai) Forum opened at Putuo District, Shanghai. Bi Kaichun, First-class Inspector of Science and Technology Department of the Ministry of Industry and Information Technology, Ruan Li, Vice Chairman of Shanghai Municipal Commission of Economy and Informatization , and Xiao Wengao, Head of Putuo District, attended the event and delivered speeches. The rating criteria of China Manufacturing Brand Development Index were released at the forum.
In his speech, Mr. Bi pointed out that the Ministry of Industry and Information Technology will adhere to the guidance of Xi Jinping’s Thought on Socialism with Chinese Characteristics for a New Era, and carry out in-depth actions to increase varieties, improve quality and create brands in manufacturing industries, so as to strengthen Chinese manufacturing and brighten Chinese brands, better meet people's needs for a better life, and push China's manufacturing industry onto a new road of higher quality and more sustainable industrialization. Accelerate brand creation, cast fine products with ingenuity, build brands with quality, and make excellent products and outstanding brands become the label and background of "Made in China"; Strengthen brand promotion, create a national business card of "Made in China" brand, accelerate the construction of a number of world-class advanced manufacturing clusters, and help more Chinese brands go abroad and share globally; Enhance brand service, optimize the development ecology of "Made in China" brand, and cultivate entrepreneurs, management talents and professionals with international vision and brand management professional quality.
Mr. Ruan noted in his speech that Shanghai will, in accordance with the work arrangements of the Ministry of Industry and Information Technology on brand building, give full play to the synergy of urban areas, strengthen the cultivation, creation and upgrading of industrial brands, and strive to create a "Shanghai brand" with strong competitiveness and high reputation. Accelerate the brand's high-end upgrading and drive industrial upgrading with brand upgrading; Continuously improve the outstanding brand image of "Made in Shanghai" and promote the global layout and international operation of leading brands and benchmark brands made in Shanghai; Accelerate the creation of a vibrant brand development ecology, actively form a siphon effect of gathering high-end brand cultivation and construction resources, and enlarge the synergy effect of brand building.