On February 24th, the launching ceremony of Shanghai's "100 Cities and 1,000 Screens" UHD Video Landing Promotion Campaign was held in Shanghai, and Wu Jincheng, Chairman of Shanghai Municipal Commission of Economy and Informatization, attended and delivered a speech.
Jiang Wenbo, Member of the Editorial Meeting of the Central Radio and Television General Station, Pan Min, Deputy Director of the Propaganda Department of CPC Shanghai Municipal Committee and Director of Shanghai Municipal Civilization Office, Shen Jun, Party Secretary and Chairman of Shanghai Radio and Television Station and Shanghai Media Group, Song Jiongming, Deputy Secretary of the Party Committee, Director and President of Shanghai Media Group, and relevant leaders of Shanghai Municipal Cultural Tourism Bureau, Shanghai Municipal Transportation Commission, Jiading, Qingpu, Songjiang, Fengxian and Lingang New Areas attended the event.
In his speech, Mr. Wu pointed out that according to the work requirements of the six national ministers on the "100 Cities and 1,000 Screens" UHD Video Promotion Campaign, Shanghai responded positively and became the first city to participate in the Campaign. Shanghai Municipal Commission of Economy and Informatization, the Propaganda Department of CPC Shanghai Municipal Committee, Shanghai Municipal Transportation Commission, Shanghai Municipal Cultural Tourism Bureau and Shanghai TV Station jointly formulated and released the plan of "100 Cities and 1,000 Screens" Campaign in Shanghai. According to the principle of "government guidance, market operation, multi-party linkage and accelerated development", the construction of a unified broadcasting and control platform was started, and the first batch of large screens were promoted in five new towns. In the next step, Shanghai Municipal Commission of Economy and Informatization will continue to promote the application of new technologies such as metaverse, artificial intelligence and UHD video in Shanghai; focus on the two major areas of industrial development and digital transformation, and support the five new towns to continuously improve their energy levels; promote the development of UHD video industry around the key links of the industrial chain with core chips and smart terminals; continue to intensify efforts to organize and implement the Campaign; and strive for more UHD large screens.
At the launching ceremony, Jiang Wenbo and Song Jiongming respectively introduced the relevant work of CCTV and Shanghai TV Station around UHD video. Jiading, Qingpu, Songjiang, Fengxian and Nanhui, as the first new towns accessed by Shanghai's "100 Cities and 1,000 Screens" broadcasting and control platform, signed a strategic contract with Shanghai TV Station, and held a lighting ceremony for the "Five New Towns" demonstration screen.