On the afternoon of August 14th, Lu Xiaochun, Secretary of CPC Shanghai Municipal Working Committee of Economy and Informatization, visited Hotnest Network Technology Company for research. The team explored the business development, one-stop marketing and service platform for big data crawling, user profiling and channel analysis, and AI algorithm technology in marketing scenario. What's more, the team exchanged minds on the problems encountered during growth.
Mr. Lu affirmed the achievements and rapid development of the enterprise and looked forward to the future. He suggested that the enterprise shall explore the development strategy according to its branding strategy and find the right way to meet future trend. What's more, it is important to overcome the difficulties, increase R&D investment, maintain innovation vitality, pay attention to intellectual property protection, and constantly improve the core competency. On the other side, it is also necessary to make good use of artificial intelligence and big data technologies, do a good job of data marketing and matching services, give full play to the special advantages of enterprises, introduce more international brands into China, push domestic good brands abroad, and contribute to "four brands" of Shanghai. Last but not least, Mr. Lu also asked relevant authorities to strengthen the attention to the development of small and medium-sized technological enterprises, better play the role of the city enterprise service platform, provide accurate and efficient services for innovative small and medium-sized enterprises, and create a good environment for these enterprises.
According to the presentation, Hotnest Network Technology Company was established in 2014. Its core business is a one-stop marketing service platform based on artificial intelligence and big data. The company integrates massive marketing resources by data and platform and provides direct docking service for brands.
Hotnest’s big data and AI technologies are integrated into various marketing scenarios, providing consumers intelligent marketing solutions. In addition, the technologies also optimize the matching efficiency of marketing resources, make the brand in effective marketing, and solve the lack of high-quality customer resources.
The company now has more than 2 billion data of social, search and e-commerce. It also owns 50 million user profiles, using dozens of natural language processing, and in-depth learning algorithm analysis. The technology teams come from Chinese Academy of Sciences, IBM, and Google.
Since its founding, Hotnest has established strategic cooperation with three of 4A companies, namely WPP, Public is Group and IPG. The company also serves LVMH Group, Johnson & Johnson, APP of Kinflare Group and GuotaiJunan, helping Chinese brands go abroad and foreign brands enter the domestic market.
Comrades from CPC of the Commission and relevant divisions were present.
